Mainers will be the first to tell you: winters are long and summers pass in the blink of an eye. “When summer comes around, people don’t think about using sunscreen. We only have such a short amount of sunshine!” said Emily Clyatt, Community Health Promotions Specialist at the City of Portland Public Health Division.
In August 2016, Maine Cancer Foundation approached Emily and her colleagues to develop a sun safety awareness campaign. The timing was ideal for implementation in mid-2017, just in time for those fleeting months of summer. “MCF reached out about the idea to talk with the Portland Sea Dogs,” said Clyatt. The minor-league baseball team is a family-friendly attraction, with 60 home games at Hadlock Field spanning the warmest months of the year.
MCF awarded the City of Portland Public Health Division $20,000 to execute a sun safety campaign with public service announcements and other targeted prevention messages, along with five free sunscreen dispensers scattered throughout the ball park. The campaign will run the length of the 2017 Sea Dogs season.
“At least once per home game, a PSA will run on the big screen. I met with Hadlock Field’s graphic designer, and expressed our hopes for three consistent messages: sunscreen, covering up, and reapplying,” said Clyatt. The collaboration bore the catch phrase Play More, Burn Less along with an eye-catching 15 second video with simple graphics. The game time announcer will read over the video with the following text:
Just in time for the warmest months of the year, May is National Melanoma/Skin Cancer Detection and Prevention Month. Our colleagues at the Centers for Disease Control and Prevention created the helpful infographic (below) about ways to protect your skin while enjoying time outdoors.
Follow Maine Cancer Foundation on Facebook to get updates and information about melanoma/skin cancer detection and prevention all month long. We believe the best cancers are the ones that never begin.
For this month's Challenge Cancer 2020 feature, our partners at WMTW-TV highlight the financial burden of a cancer diagnosis for Mainers. The story also includes one of Maine Cancer Foundation's 2016 transportation grant recipients at the Dempsey Center for Cancer Hope & Healing.
Your generous support helps ease the financial burden for cancer patients throughout our beautiful state. Thank you!